perfume
ABOUT US
Inspiration: The Logo
Venture's logo is simple with just a pineapple and then the company name. The company wanted to keep the logo this way in order for the consumers to recognize the brand as bright and fun. The rounding of the company name around the pineapple was inspired by the idea of endless adventures and how the feeling can revolve around this pineapple themed perfume.
Inspiration: The Advertising
The company advertised this perfume with bright yellow and green colors like in a pineapple and then blue as well. There was a desire for the advertising to involve more colors than graphics. "venture into the sweet life" was used to advertise the company name as well as include a quick description of the perfume scent. The company tagline was designed on the package but with "venture" in green to differentiate the company name to the consumer for easy recognition.
